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I can hear you already muttering under your breath “what is Steve talking about? Eating healthy isn’t hard!”

And I agree.

But if it was easy, why are 200 million Americans overweight or obese? It’s not because eating quality food is easy, it’s because food companies are making it their mission to feed us garbage.

And that’s exactly what we’re doing; eating garbage.

But we can’t just blame the food companies for this mess. We need to take ownership of why we’re overweight and can’t seem to control our diets for more that a few months at a time.

We all know the key to losing fat, how we feel, and much of our general health is directly tied to what we eat.

Yet we continue to struggle with weight year after year and despite all the information and resources available to us, we aren’t getting fitter.

We’re getting fatter.

We also know how to eat healthy, yet we choose not to. Why?

Well, there is a lot that goes into the psychology of why this is and a single podcast can’t even scratch the surface, but I want to share a few things with you that might help.

First you need to understand that you don’t need more information, more recipes, or a meal plan walking you through every single meal.

You already know how to do it. You just aren’t.

Eating healthy isn’t complicated. You don’t need fancy supplements, any particular diet, or coaching from an Instagram guru. You need to put the effort into eating better food.

Here’s what I’ll tell you:

  • Don’t eat like an asshole.
  • Stop being lazy. It takes work, yes. If you want to change your results you have to change what you’re doing.
  • Find what works and stick with it. Stop diet hopping or trying whatever is working for your buddy.
  • Take it one week at a time. Don’t think you can never eat certain foods again. You will fail.
  • Limit foods with zero benefit like alcohol, soda, fast food, and sugary crap.
  • Keep it overly simple. Stick to the few same meals if that works. Eat as many one ingredient foods as possible.
  • Remember that there is no best diet. The “best” for you is the one that is healthy, sustainable, and gets results.

The bottom line is you already know what is bad for you and what isn’t. You know eating a diet filled with lean proteins, veggies, fruits, nuts, and oils is healthy. You know a diet filled with Panera sandwiches, Big Gulp’s, Cheesecake Factory, and Kit Kat’s isn’t.

But yet we still opt for the latter, which is why most of us are overweight and constantly trying to lose more weight.

We know the answers. Bad food tastes amazing and we want it. We are a society that gets what we want, when we want it, and doesn’t want to work for it. And that’s a problem.

It’s on you to break out of that trap.

I’m here if you need help.

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