My guest today is someone I have a lot of respect for in the fitness industry and his name is Elliott Hulse. He’s a strength and conditioning coach, the owner of Strength Camp, which is a gym in St. Petersburg Florida, an author, speaker, and prolific content creator. He’s also a family man with a wife and four children.
However, he is probably best known for his YouTube channels which have amassed more than 2.5 million subscribers and he’s created sort of a cult following (in a good way) over the years. His “in your face” approach to telling it like it is has worked incredible well for him and he’s built multiple businesses on the foundation of what’s he created.
Elliott got started in the fitness game before the Internet was born and was teaching boot camp classes before they because popular. He says he basically used trash like old tires, garbage bags filled with sand and anything else he could find to use for strongman type exercises to give his clients incredible workouts. And as he started sharing them on YouTube, his channel started taking off and ultimately created the foundation for his fitness empire.
He’s been doing some new things in his businesses and we spoke about the direction he’s going which is towards spirituality and helping men become the strongest versions of themselves, inside and out.
He also has a brand helping people find meaningful and fulfilling work and it’s called the Non Job Revolution. In essence, it’s a way of earning a fantastic living without a traditional job and by doing what you love.
Known for his booming voice, straight talk, and abundance of confidence, Elliott shares his thoughts on what that means and how being unapologetically yourself is the best place to start. He has also created something called Hybrid Yoga and spends much of his time now dedicated to movement instead of pure strength training as he has in years past.
He’s become deeply spiritual and has started something called Grounding Camp, which is a sacred space for men to unleash their inner power, go through an initiation process of self learning, and being part of a tribe to hold you accountable. I’ve seen some his videos for this and it looks pretty fucking intense!
I wasn’t sure what to expect in this interview and it went in a few different directions, a few of which I wasn’t expecting and I ended up learning some fascinating things.